Analysis of South Korea’s app culture, digital habits, App Store rankings, local services, and the ways Korean mobile behavior differs from other markets.
Why Koreans use KakaoTalk for almost everything comes down to messaging connected with business channels, gifts, shopping, reservations and everyday notifications.
Korea's super-app culture connects messaging, search, maps, payments, shopping, taxis and reservations through a few major digital ecosystems.
Why Korean apps feel so different from Western apps comes down to integrated platforms, dense interfaces, local accounts, payments, maps, and everyday digital habits.